Postworthy: Social Media Marketing 101

Whether you’re a business owner, a marketer, or just want to wrap your head around the basics of creating better content for social media, this is the course for you! You’ll learn how to tailor your content, track metrics and build your community so you can create beautifully crafted, ROI-positive social campaigns.

Here at Postworthy, we're all about social media marketing that actually works. In this workshop, you'll learn how to tap into the marketing channel that produces 37% of consumer purchases without pulling your hair out.

WHAT YOU'LL LEARN

• The value of online communities
• How to determine which channel you should focus on
• How to determine your goals
• How to make your posts more visual
• How to use storytelling in your videos
• How to educate, inspire and entertain your audience
• How to create a simple social media content plan
• How to leverage all your marketing channels

YOUR INSTRUCTOR
David Metcalf, Founder + Strategist of Postworthy