Thanks to the smartphone, we all have the capability to capture professional-level
content in our back pocket. But recording a compelling and shareable story takes more
than just a camera.
With attention spans shorter than ever, the art of concise and engaging storytelling has
never been more important. The focus of this interactive workshop will be to identify and
craft a content strategy for entrepreneurs, non-profits, and businesses.
We will cover how to find stories that move (inspire, educate, or entertain) each
participant’s target market, how to develop these stories, the “DNA” of content that does
best by platform, and how to choose which channel to lean into (and out of).
Attendees will walk away with months of ideas and practical knowledge that will enable
them to launch and execute a successful creative content strategy for themselves or
their company.
About the facilitator:
Quinn Rose is a creative strategist and founder of Story Based Brands. She spent a
decade as an international radio, tv, and documentary journalist – netting over a billion
views on her reporting. Quinn has worked in the corporate and non-profit world for the
last five years. She has taught video storytelling to small businesses, non-profits,
communications and marketing professionals, and young filmmakers in Spain, Africa,
Brazil, and the US.
Workshop Agenda
● What makes a good story
● Story (and character) development & pre-production
● To Film or not to film
● Publication and Channel Strategy, including email newsletters and other platforms
● Rinse & Repeat: getting the most out of each film or capture session
Purpose
The goal of this interactive workshop is for participants to walk away with several months
of ideas and practical knowledge that will enable them to launch and execute a
successful storytelling strategy for their business or on their LinkedIn. The secondary
goal is that these stories reach and engage each target audience and have a noticeable
impact—be it through shares, likes, followers, donations, or sales.
Target Audience
● Communications & Marketing Professionals
● Nonprofit staff and directors who run the marketing for their organizations
● Curious business owners working for mission-driven companies
● Solopreneurs
Minimum to Maximum group size: up to 30 participants
Special Equipment Needs: Projector and audio (or a way to watch videos)
Format
● 90 minutes
● Interactive workshop with teachings and breakout sessions
● Personalized feedback for all attendees
● Video analysis
○ Participants can bring videos that their organizations have published
Facilitator Background
Quinn Rose is a Creative Strategist and Founder of Story Based Brands. Native to
Portland, Quinn moved to New York City to pursue her lifelong dream of becoming an
investigative reporter. There, she co-produced a documentary on the NYPD’s Stop &
Frisk policy, which now has over eight million views and is mentioned in a federal ruling.
Next, she moved to Brazil and reported courtside at the 2016 Summer Olympics in
English, Spanish, and Portuguese. Her stories aired in 256 countries, reaching a TV
audience of over a billion people.
Quinn spent the next few years producing videos and teaching video workshops abroad.
While living in Cape Town, she decided it was time to move back to the PNW to use her
journalistic lens and passion for stories to support mission-driven companies and
movements. Quinn is on a mission to help businesses and organizations expand their
impact through engaging stories.
Training & Degrees
● Bachelor of Arts Broadcast Journalism and Sociology, New York University
● Editing for Documentary, Academia Internacional de Cinema e TV
Accolades
● My first documentary received one million views overnight (in an age before
Instagram), with 8+ million now. It was also mentioned in a federal ruling declaring
the NYPD practice I profiled as “unconstitutional.”
● I reported courtside at the Summer Olympics in Rio de Janeiro, for the
International Olympic Committee’s 256 Rights Holding Broadcasters. My feature
stories and interviews aired on tv for an audience of over a billion.
● My corporate videos continue to break records for my clients, recently netting 10x
the engagement for a client with a $6-billion annual revenue.
Experience
● Nearly ten years in journalism—from daily news for radio and tv to documentary
films and international sports coverage
● Six years in marketing and content creation for international corporate clients
Workshop Facilitation Experience
What: Video Storytelling For Nonprofits
Co-hosted with Brighton West
For: Friends Of Trees
Where: Portland, Oregon
When: September 2018
Number of Participants: 10
What: 5 Ways To Make Videos People Actually Watch
For: World Domination Summit
Where: Portland, Oregon
When: July 2018
Number of Participants: 51 people
What: Ethical Storytelling in the Age of Social Media
For: SAE Creative Media Institute
Where: Cape Town, South Africa
When: March 2018
Number of Participants: 37
What: Elements of Effective Video Storytelling
For: Nomad Cruise
Where: Crossing the Atlantic Ocean
When: April 2017
Number of Participants: 75